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New Flooring Perspectives!
Data:2014-02-17 11:22 Print
DOMOTEX asia/CHINAFLOOR 2014 opens new flooring perspectives (new markets, new products, new concepts) to the floor covering industry.
 
New promising markets: while the rest of the world’s economies may be uncertain, Asian flooring markets are booming with opportunities. China alone reported flooring sales of 377 million sqm in 2012!
 
New products: an improved “InnovAction Flooring” marketing campaign will highlight new innovations in floor covering so exhibitors can present unique new products to their targeted professional audience;
 
New themed concepts: showcase events throughout the exhibition ground will draw attention to specific flooring products and categories. Details on the showcased themed concepts will appear in the next show’s press releases. Examples are an event area dedicated to hand-made carpets producers in hall W5 and hall E7 that will feature the best known Chinese wood brands over the last 20 years.

    
 
2014 DOMOTEX asia/CHINAFLOOR - KEY VISUAL
 
DOMOTEX asia/CHINAFLOOR is the largest international flooring trade exhibition in the whole Asian Pacific region, and the second largest in the world.
 
1,122 exhibitors joined the show in 2013, filling the Shanghai New International Exhibition Centre (SNIEC) for a total of 130,000sqm gross exhibit space.
 
DOMOTEX asia/CHINAFLOOR stands as a strong industry platform for Chinese and overseas companies to present new products and promote brands. This leading exhibition encourages the communication within the industry, brings numerous business opportunities and actively promotes the development of the floor covering industry in Asia and beyond.
The show exhibit profiles include: wood & laminate; carpets & rugs; flooring machineries (Floortech Asia); cleaning and maintenance technologies; resilient flooring; industrial flooring.
 
Fueled also by a high-level comprehensive events’ program, the show attracted some 42,165 professional visitors in 2013 to its successful 15th edition. The show is visited every year by both international and domestic industry players belonging to the following business profiles: buyer, agent, distributor/wholesaler, retailer, franchise dealer, architect/designer, contractor/project manager, real estate developer, owner, government official, association, and manufacturer.
 
As part of the DOMOTEX shows group, DOMOTEX asia/CHINAFLOOR, with its 15 years of experience, has proven to be the outstanding promotional platform for companies targeting the world most promising market: Asia.

Original: DOMOTEX Asia
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